AI-powered User Interviews for Product Managers and & Founders
AI in Customer research
for Product Managers
Learn how to run and analyze interviews with users and stakeholders using AI tools. Save dozens of hours, stop building useless features, and finally understand what your users really need.
👉 80% practice, 20% theory. Includes a personal AI-agent that helps you at every step.
👉 80% practice, 20% theory. Includes a personal AI-agent that helps you at every step.
Hands-on course
14000+
38%
★4.8/5
alumni since 2020
come from colleagues’ recommendations
average review score
19000+
PMs in our community
trusted by:
This course is for you if:
Your roadmap changes every month
Management and stakeholders keep shifting priorities. You’ll learn how to uncover their real needs and stop wasting time on features no one will use.
You're preparing for a job switch
Interviews are a core PM skill that hiring managers test. Here you’ll practice planning, running, and analyzing interviews — so you’ll walk into your interview with real cases to show.
Your metrics are flat (or worse)
Low conversion, poor retention, users don’t come back. With structured interviews you’ll validate marketing hypotheses cheaply and identify user problems worth solving.
You're a startup founder burning money on devs
Revenue lags behind expenses. Interviews will help you test markets before coding and understand what customers really pay for.
You're spend tens of hours analyzing interviews
AI will help you: write better questions, transcribe faster, analyze deeper, and avoid hallucinations. The course includes a ready-to-use AI flow and a built-in AI agent to guide you.
Why it works?
People don't know how to express their needs
You’ll learn a methodology to uncover real problems vs. imaginary ones
AI saves time
Best teams already use it to transcribe and analyze faster. You’ll master these tools and get access to a personal AI-agent for your research
Practice-first approach
90% of the course is hands-on tasks and real-life simulations. You’ll “train your interview muscle” so that when you face a real user, you’re already sharp
5 real interview you're going to analyze
What you'll learn
You will master the core PM skill: running and analyzing interviews with AI.
Preparation
- Justifying why interviews are needed
- Setting clear goals
- Writing strong questions
Execution
- Practicing active listening
Analyzing
- Analyzing a single interview
- Analyzing a series of interviews
- Using AI tools correctly (without hallucinations)
- Applying a ready-made AI flow for interviews
What does the simulator look like?
“Finally I have a structure. Before, everything was chaotic — now I know how to prep goals, hypotheses, and questions. After the course, one of my interviews turned into a goldmine of insights we’d never considered.”
“I came with experience but wanted to boost my skills. The practical tasks and simulations were a game-changer. Now I prepare faster, ask sharper questions, and get deeper insights.”
“This course helped me structure my approach, avoid mistakes in questions, and accelerate preparation. The workshops and templates are invaluable.”
Igor Sedachev
Head of Product @ Semrush, ex-Head of Product @ OLX Group
Igor once ignored everything he knew about research, launched a startup, and failed. That painful experience taught him to combine scientific rigor with product speed. Now he’s sharing the system he uses every day as a product leader.
- 11 years in product management
- Background in social sciences
- Launched & grew products from zero to millions of users
- Ran hundreds of interviews
- Managed PMs from junior to senior levels
Simulator Program
- Who we are building products for
- Where product companies’ revenue comes from
- How to form hypotheses about problems and solutions
- How interviews can save the team months of work
- How to create a hypothesis
- How to prepare research questions
- The difference between problem interviews and solution interviews
- Setting selection criteria based on problem and solution hypotheses
- The difference between recruiting B2B and B2C audiences
- How to avoid common psychological biases when writing questions
- What makes a good question vs. a bad one
- Testing questions for clarity
- Where to find people to interview
- How to get them to start talking with you
- What to do if no one shows up
- Using respondent search as part of new product marketing
- How to separate facts from assumptions
- The difference between “prompted knowledge” and “unprompted knowledge”
- Preparing for the possibility that your hypotheses won’t be confirmed
- What interviews can and cannot tell you
- What you can and cannot trust
- How many interviews to run and when to stop
- What to do next
Pricing
Self-Paced
Start immersive, hands-on learning and accelerate your career growth.
$884 $437
or get up to 30% off with a bundle
• 200+ practical challenges
• 5 real industry use cases
Pay via Stripe • 5 real industry use cases
• PM checklists to use at work
• Digital certificate
• Unlimited access
Cohort-Based
Live cohort 17 Oct - 11 Nov on two simulators: Technology Foundations + AI Prototyping for Product Managers
1199$ $959
(early bird -20% until 10 Sep)
• 200+ practical challenges on Technology
• 50+ practical challenges on AI Prototyping
• 5 + 2 real industry use cases
+ Private community of peers
+ Direct access to instructor
+ Guided feedback & reflection
Learn more • 50+ practical challenges on AI Prototyping
• 5 + 2 real industry use cases
• PM checklists to use at work
• Digital certificate
• Unlimited access
+ 2 interactive live sessions+ Private community of peers
+ Direct access to instructor
+ Guided feedback & reflection
Self-Paced
Start immersive, hands-on learning and accelerate your career growth.
€850 €420
or get up to 30% off with a bundle
• 200+ practical challenges
• 5 real industry use cases
Pay via Stripe • 5 real industry use cases
• PM checklists to use at work
• Digital certificate
• Unlimited access
Cohort-Based
Live cohort 17 Oct - 11 Nov on two simulators: Technology Foundations + AI Prototyping for Product Managers
€1026 €821
(early bird -20% until 10 Sep)
• 250+ practical challenges
• 7 real industry use cases
+ Private community of peers
+ Direct access to instructor
+ Guided feedback & reflection
Learn more • 7 real industry use cases
• PM checklists to use at work
• Digital certificate
• Unlimited access
+ 3 interactive live sessions+ Private community of peers
+ Direct access to instructor
+ Guided feedback & reflection
Simulator Bundle
Want to save on multiple simulators? Create your own bundle and unlock discounts! The more you add, the more you save:
• 2 simulators: 10% off
• 3 simulators: 15% off
• 4 simulators: 20% off
• 5 or more simulators: 30% off
Click the button below to see the final price and purchase a package.
• 2 simulators: 10% off
• 3 simulators: 15% off
• 4 simulators: 20% off
• 5 or more simulators: 30% off
Click the button below to see the final price and purchase a package.
Simulator Bundle
Want to save on multiple simulators? Create your own bundle and unlock discounts! The more you add, the more you save:
• 2 simulators: 10% off
• 3 simulators: 15% off
• 4 simulators: 20% off
• 5 or more simulators: 30% off
Click the button below to see the final price and purchase a package.
• 2 simulators: 10% off
• 3 simulators: 15% off
• 4 simulators: 20% off
• 5 or more simulators: 30% off
Click the button below to see the final price and purchase a package.
Get in touch
Please connect with our team and briefly describe your needs.
Once you complete the simulator, you will receive an electronic certificate to add to your LinkedIn profile.
Our Students Work at
Still not sure?
Check out more student reviews on LinkedIn
Try a free simulator lesson!
30 minutes of practice, more than 20 actual tasks that give you an idea of working as a PM in an international company. It's also a quick and easy way to understand how the ProductDo simulator works.
Frequently Asked Questions
If you practice for 30 to 60 minutes a day, then it will take about 10-15 days. But rest assured you’ll be too busy having fun as you take your time to analyze and creatively solve the problems in the simulator.
No, the simulator and additional materials will be available to you forever, so go at your own pace. Please note that, as in life, you cannot go back and "live" the task again: all your progress will be preserved in its original form.
We help by giving you a bunch of practical tasks and sharing our mistakes and experiences. We have already built so many products that with our examples we can help you formulate your area (more technical or more payment, related to ML / AI, or sales, etc.). We believe that a good PM chooses their favorite product themselves and does not need to be led by the hand.
Yes, students who have successfully passed the course may generate a certificate and proudly add it to their LinkedIn profile to Licenses & Certifications, or upload it to Facebook in the Schools section.
You can be sure of the materials' quality and our mentors' experience. We've been teaching for many years, and we have thousands of happy PMs. Feel free to take a look at the student reviews for verification.
If you passed less than 30% of tasks and materials included the simulator you could refund your money in full.
If you passed less than 30% of tasks and materials included the simulator you could refund your money in full.
- Alex ProductDoWe hope we answered all of your questions.
Still have more? Contact us via any messenger plug-in at the bottom right, or drop us a line at support@productdo.io, and we'll be happy to assist you.