Immerse into the daily tasks of a PM with practice: solve 100+ problems, manage three different products, cooperate with your virtual colleagues
The Fundamentals of Product Management
simulator
40 hours of practice
Beginner / Junior
Designed by Lead & Sr PMs
14000+
38%
★4.7/5
alumni since 2020
come from colleagues’ recommendations
average score review
19000+
PMs in our community
trusted by:
Test Group Student Reviews
It was my first purchased online course in PM, and it turned out to be super engaging and helpful. As you go through the course, you can literally see how carefully and conveniently it is made with care for the students. And as someone working in education myself, i appreciate it even more :) Thanks to the creators and teachers Andrew Mende, Vladimir Kalmykov and Aleksandr Povarov who are prepared a very comprehensive, practical and interesting course. I really appreciate the opportunity to practice in real time (I would honestly talk to the Simulator 24 hours a day) and have QA sessions with the people who really are experienced product managers in the field right now!
A year and a half ago I took part in the course, and for me, it turned out to be decisive for the next steps of my career. Largely thanks to this course and the additional self-confidence that I received after completing it, I was able to change jobs and get into the position of Product Owner at Revolut. During the interview process, I really benefited from the practical tips on what to ask during an interview, which are discussed at the end of each lesson. After a year of working at Revolut, I can confidently say that all the knowledge gained in the course is as close as possible to what you can expect at work: from AB testing to unit economics.
I moved to product management after ten years of working in marketing. I wanted to find a way to get started quickly. I signed up for the course “Basics of Product Management” and sent my resume to a small startup (hoping for pure luck) and received an offer! Of course, it was not enough to receive an offer; I had to be sure that I could, would “pull” it, and would benefit the product. In the last week of the course, I already went to work and realized that the base, structure, and tools that I received in the course, plus a strong marketing background, opened up new opportunities for self-realization for me, and I realized that I could confidently move forward.
I thank the team for a valuable and understandable course. Thanks for explaining all the metrics in simple terms. The document templates are written clearly, and I have already started using them in my work. Simultaneously with graduation, and thanks to it, I was offered to do product marketing in my current company.
This course is so cool! The simulator is not your typical boring format, which makes it feel like you're playing rather than studying. The lecturers are total pros, and they make the lectures super interesting. They got me all pumped up to learn more about product management.
What is most impressive about the course is the non-standard approach to teaching and presenting information - the teachers do everything to make the classes fun, versatile, and practical. As a bonus, there are life hacks that you can go and apply in your work tomorrow and see positive results. The guys create a friendly atmosphere, are always in touch, and are ready to answer any question, citing their own experience and not theory. I would rate the overall benefit and applicability of knowledge from the course as 10/10.
One of the best PM courses I've taken. Well-structured and really useful content that helps you look at everything from a PM's point of view, and it is very practical. I would definitely recommend this course to anyone interested or involved in product development, not necessarily current PMs.
The course was cool! At first, I was upset that half of it was webinars, but they were super useful and interesting. The topics were well prepared, and the speakers presented the information engagingly, using cool case studies and experiments. The simulator made everything feel real and hands-on, and I learned a lot! Overall, I loved the course and would recommend it to anyone! :)
I liked how the simulator was set up :). The extra literature and sources were just enough to help me out without overwhelming me with too much information. The way the material was presented was excellent, and the analysis and focus were spot on. Even though I watched recording webinars, it still pushed me out of my comfort zone (which was a great help with my Customer Development homework).
I'm so happy that I decided to take this course and completed all the modules. The way the material is presented makes it super easy to understand the product's real responsibilities without wasting a lot of time on research. The practical tasks in the simulator are like the icing on the cake!
This great course allows you to develop a holistic understanding of every aspect of such a multifaceted craft as product management. Information on each block is presented in a concise and structured format, which allows you to understand the topic and master the basic theoretical principles quickly.
I am a UX/UI designer. I took and completed the course to sort out the work of product managers for myself: to better understand the motives, goals, metrics, and how to interact with them. I can say that the introductory course fulfilled my needs. I especially liked the parts related to product marketing, unit economics, data-based product management, and planning. I liked the simulator format because I had to count something and then see that I was doing well or read an explanation of why not :) I can recommend it to those who are starting a career. Or, like me, sort out the fundamentals of PM.
First of all, I would like to thank Vladimir, Alexander, and Andrew for this course, which I was lucky enough to take, because... not only did it inspire me to study some topics in more depth, but also, in principle, it confirmed the desire to try myself as a PM and build my career path in this direction. As for the lectures, almost every case discussed was supported by real cases from the lecturers’ practice, which helped not only in learning the theory, but also in understanding how it can really be useful at work.
I would like to thank two wonderful people and experienced professionals, Andrew Mende and Alexander Povarov, for sharing so much knowledge in the Basics of Product Management course. It was not easy, but pleasant for me to go through this amazing two-month journey. New skills received 💪🏻
Everything worked as it should🚀🚀🚀. Immediately after the course, I had several interviews and offers where they were ready to take me on as a Middle PM. I continue to work and develop along the Product Ladder and strive for a Senior position. Guess who I'll turn to for upgrades next time?😎
The Product Management course exceeded all my expectations. A lot of insights from skilled product managers. Interesting and fun tasks (especially from the product simulator). Unit Economy and Data-Driven Management lectures were amazing!
Who is this fundamentals course for?
I want to be a PM
For those who move from related professions (marketers, project managers) to a leadership position in order to determine "what" and not "how". At the same time, get higher salary (the median monthly in the USA is $ 10.000)
I am a rookie PM
The course will help you connect diverse skills into a single picture and get a lot of practice, which beginners usually lack. As PMs of IT giants, we definitely have something to share here.
I need PM skills
You are not a PM, but you need to gain experience in product management and apply it to your work. By solving problems from the course, you will immerse yourself in the everyday life of a PM and master product thinking.
What do our simulators look like?
typography
Meet the Authors
Vladimir Kalmykov
Lead Technical Product Manager, Booking.com, Netherlands
The author of the ProductDo courses
The author of the ProductDo courses
- PhD, 9 years in Product Management
- One of the first Tech PMs at Booking.com
- Trained 2,000+ Tech PMs on Various Edu-Platforms
- Product Strategy
- OKR
- Tech for PM
Andrew Mende
Senior ML Product Manager, Booking.com, Netherlands
The author of the ProductDo courses
The author of the ProductDo courses
- Master of Business Administration (MBA)
- 12 years in Product Management
- Launched products in Yandex (search verticals)
- Trained 1,000+ PMs on Various Edu-Platforms
- Analytics
- A/B tests
- ML for PMs
Alexander Povarov
Head of Payments, Wolt, Estonia
The author of the ProductDo courses
The author of the ProductDo courses
- PdD, 11 years in Product Management
- Launched "Request Money" in Wise
- Trained 1,000+ PMs on Various Edu-Platforms
- Growth
- Unit-Economy
- Fintech
Konstantin Grabar
Senior Product Manager, Coupang, South Korea
The author of the ProductDo courses
The author of the ProductDo courses
- 10 years in Product Management
- Former Developer and Data Analyst
- Created and Launched A/B test system in Flo
- Data
- A/B Tests
- Platform Products
Your Skills After This Course
We will look at these tools using cases from different areas (e-commerce, backend products, payments, etc.) to deepen your understanding of the Product Management world.
Career
- Work with the team
- Work with colleagues
- Task setting
- Growth in this role
Planning
- Sprints, Epics
- OKRs, Roadmaps
- Vision, Mission
Launch
- CustDev, jobs-to-be-done
- Unit economy
- MVP, Figma prototypes
- Acquisition funnels
Analytics
- AARRR metrics
- Spreadsheet analytics, SQL
- Mixpanel, Amplitude
- A/B testing fundamentals
Alex
Junior Product Manager
Junior Product Manager
- Understand the role of the PM в in the team and how to be useful from day one
- Can conduct the analysis of the market and customer desires, using audience assessment tools, CustDev (experience for 20 people) and jobs-to-be-done
- Can design a prototype, identify the MVP and its next iterations (experience on two real cases)
- Can build unit-economics model to assess the profitability of the project (have already built three models for different products)
- Able to launch marketing of a product from scratch
- Familiar with basic types of metrics/funnels (30+), analytics systems (5), and why use them
- Able to plan on all horizons: sprints (have practical experience), OKRs (set 20+ of them), years (practiced 10+ visions)
- Know what can go sideways in real companies and what to pay attention to
- Know my weak points and understand where I want to grow (important!)
- Salary expectations: from 4, 000 eur (Europe), $10,000 (USA), monthly
Course Program
40+ hours of practice:
- 9 simulator lessons (~20 hours)
- 2 homework (~5-10 hours)
- 9 workshop recordings (~15 hours)
- Support chat where Lead & Sr PMs answer questions
- If there are a lot of questions in the chat, we arrange calls to interact with practicing Sr PMs in person
We will define the role of the PM in the team, and consider what the working day consists of. You will understand who surrounds the PM in real companies (manager, team lead, programmers, designers, director, technical lead, projects, PM colleagues) and what all these people might need from you as a PM.
You will learn:
You will learn:
- what tools PMs use
- what meetings they participate in and how they communicate with different colleagues
- important techniques for the personal productivity of the PM
- career development paths and promotion criteria
- specializations: Tech PM, ML PM, Payments PM, E-commerce PM, etc.
The job of a PM is not to build a building according to blueprints. Rather, it is a constant struggle with uncertainty. The more ambitious the tasks, the higher the entropy. Sometimes it can fall really hard on you...
You will learn:
Homework: Simulator "Jobs to be done" for clothes rental service.
You will learn:
- to think in hypotheses
- proceed based on the things users need, and not on love for your idea
- to identify the key value of your product (value proposition)
Homework: Simulator "Jobs to be done" for clothes rental service.
To build a sought-after product, you need to communicate with your users.
You will learn:
You will learn:
- how to look for respondents for CustDev
- how to prepare interview scripts
- how to conduct interviews and take notes
- how to prepare bright presentations with conclusions and observations
The first danger of building products is not focusing on a limited first step and trying to cover too many features at once.
You will learn:
Homework: make an interactive prototype of your project
You will learn:
- how to set a task for a designer
- how to make a Figma prototype with your own hands
- how to prototype small changes directly in the browser
- how to do MVP on Tilda
Homework: make an interactive prototype of your project
It doesn't matter how good a product is if users don't know about it. We will look at the main marketing tools and understand how to acquire the first users.
You will learn:
- how to calculate the acquisition funnel
- how to formulate a task for a marketer and receive insights from them
- how to assess the size of the market and the achievability of your share in it
Homework: marketing funnel simulator.
Startups are always unprofitable. However, you can determine at an early stage whether the product is scalable. For that, you need to structure the costs correctly.
You will learn:
- how to choose a proper unit
- what should and should not be included in unit-economics
- to distinguish between unit economics and P&L models and use them in the right context
- how to build simple models in Google Sheets and turn them into powerful product development tools
Homework: real cases of unit economics on a simulator.
This is an intensive lesson workshop. We will look at key metrics and funnels, go over the tools for product analytics, and the basics of A/B testing. You will understand how a PM can balance the worlds of an analyst and a business leader. We will also look at many practical examples and learn how to look for “your” metric.
You will learn:
- to determine key product metrics (CAC, conversion, retention, LTV)
- to analyze data in tables (Google Sheets и SQL)
- to use cohort analysis
- how to work with analytics systems (Mixpanel или Amplitude)
- how to interpret A/B test results
Homework: metrics trainer on a simulator.
The main craft of a PM is prioritizing and working with the product backlog on a sprint scale.
You will learn:
- how to fill in and groom backlog
- to understand the main prioritization frameworks and their limitations in real development
- to prioritize tasks and form sprints
- to work with Trello и Jira
- how to conduct a sprint with the development team
Homework: simulator "How to prepare for planning" + a complex case of prioritizing eleven product stories with missing data on the simulator.
OKRs, Roadmap, Product vision. We will look at how to maintain focus over a long distance and not go to the wrong place. You will learn the basic tools and how to conduct rituals with the team, and we will also tell you what can go wrong in real projects.
You will learn:
- to define good OKRs
- to build Roadmap
- to develop a product vision
- to work on different planning horizons
Homework: as many as 3 simulator lessons: OKRs, setting a vision, and linking horizons on the simulator.
Pricing
1 student
Solo
Start immersive, hands-on learning and accelerate your career growth.
€850 €366
or get up to 20% off with a bundle
• 9 workshop recordings
• 9 simulator lessons
• Questions for authors in WA chat
• Additional materials
• Digital certificate
• Unlimited access
2-10 students
Team
Engage your team in upskilling together and enjoy an extra 10% discount.
€850 €329
per student
• 9 workshop recordings
• 9 simulator lessons
• Questions for authors in WA chat
• Additional materials
• Digital certificate
• Unlimited access
11+ students
Enterprise
Boost the company's growth by educating your employees on in-demand skills.
Contact Sales
• 9 workshop recordings
• 9 simulator lessons
• Questions for authors in WA chat
• Additional materials
• Digital certificate
• Unlimited access
• Students' progress1 student
Solo
Start immersive, hands-on learning and accelerate your career growth.
$937 $403
or get up to 20% off with a bundle
• 9 workshop recordings
• 9 simulator lessons
• Questions for authors in WA chat
• Additional materials
• Digital certificate
• Unlimited access
2-10 students
Team
Engage your team in upskilling together and enjoy an extra 10% discount.
$937 $363
per student
• 9 workshop recordings
• 9 simulator lessons
• Questions for authors in WA chat
• Additional materials
• Digital certificate
• Unlimited access
11+ students
Enterprise
Boost the company's growth by educating your employees on in-demand skills.
Contact Sales
• 9 workshop recordings
• 9 simulator lessons
• Questions for authors in WA chat
• Additional materials
• Digital certificate
• Unlimited access
• Students' progressGet notified when this course goes on sale by leaving your contact details.
Simulator Bundle
Want to save on multiple simulators? Create your own bundle and unlock discounts! The more you add, the more you save:
- 2 simulators: 10% off
- 3 simulators: 15% off
- 4 or more simulators: 20% off
If you're interested in purchasing a package and receiving a discount, please contact us. We'll be happy to provide you with a payment link.
- 2 simulators: 10% off
- 3 simulators: 15% off
- 4 or more simulators: 20% off
If you're interested in purchasing a package and receiving a discount, please contact us. We'll be happy to provide you with a payment link.
Only for those who solved 100% of the simulated problems, we issue a unique electronic certificate for you to add to your LinkedIn page.
Our Students Work at
Still not sure?
Check out more student reviews on LinkedIn
Try a free simulator lesson!
30 minutes of practice, more than 20 actual tasks that give you an idea of working as a PM in an international company. It's also a quick and easy way to understand how the ProductDo simulator works.
Frequently Asked Questions
In short, it is suitable for IT specialists to upgrade their role/increase their salary, for rookie PMs to practice, and for entrepreneurs to structure their approach to the development of their startup. Now let us give you a bit more details:
Our basic courses are suitable for specialists who are already somehow connected with the world of IT development (marketers, programmers, project managers, team leaders), who decided to move to a leadership position and determine “what to build”, and not just “how”. The role of a leader means greater responsibility and a new salary (of course, not on the first day). A basic understanding of IT terms will allow IT professionals to ask deeper questions and, at the end of the course, be truly prepared to lead a team.
PM skills will also be useful for those who want to remain in their position, improving leadership clarity and a structured approach to the project.
The course will benefit rookie PMs, as it will help them connect diverse skills into a single picture and get a lot of practice, which beginners usually lack. Moreover, if you desire to work in an international company and aspire to create products that change the world, you've found the right place: we have a lot to share.
Moreover, the course will help aspiring entrepreneurs structure the development of their ideas. Since PMs are quite similar to entrepreneurs, just under the company's wing, we teach exactly how to make the project take off.
For people who are rather far from IT, the course may be less useful since it will be difficult to apply it in practice and, therefore, get the maximum benefit. But perseverance moves mountains, so it’s your choice.
Our basic courses are suitable for specialists who are already somehow connected with the world of IT development (marketers, programmers, project managers, team leaders), who decided to move to a leadership position and determine “what to build”, and not just “how”. The role of a leader means greater responsibility and a new salary (of course, not on the first day). A basic understanding of IT terms will allow IT professionals to ask deeper questions and, at the end of the course, be truly prepared to lead a team.
PM skills will also be useful for those who want to remain in their position, improving leadership clarity and a structured approach to the project.
The course will benefit rookie PMs, as it will help them connect diverse skills into a single picture and get a lot of practice, which beginners usually lack. Moreover, if you desire to work in an international company and aspire to create products that change the world, you've found the right place: we have a lot to share.
Moreover, the course will help aspiring entrepreneurs structure the development of their ideas. Since PMs are quite similar to entrepreneurs, just under the company's wing, we teach exactly how to make the project take off.
For people who are rather far from IT, the course may be less useful since it will be difficult to apply it in practice and, therefore, get the maximum benefit. But perseverance moves mountains, so it’s your choice.
The approximate length of the course is 40 hours: 9 lessons on a simulator (~20 hours), 2 homework (~5-6 hours), and 9 recorded workshops (~15 hours). If you study for an hour and a half a day, the course can be completed in 27-40 days.
The modules "Product Planning and OKRs" and "Product Discovery" are included in the basic course "Fundamentals of Product Management." If you would like to receive the full course program, please contact us, and we will give you a discount.
The cases are really real and reflect the diversity of products in the industry: not everyone has a "website" or a "store". In the "Tech for PM" simulator, we will look at a taxi ordering app (like Uber), a music service (like Spotify) and a food delivery app. In the simulator "A/B testing" we will dive into experiments on the Meditation service, and in "Product Discovery" we will analyze the business of renting clothes.
The more cases you solve (and not just read/watch), the more experienced a product manager you become. There is no other way.
The more cases you solve (and not just read/watch), the more experienced a product manager you become. There is no other way.
One of the distinctive features of ProductDo is that all our courses are packaged in a simulator format. We can say that this is an important element of our product vision. The simulator as a learning tool has many wonderful properties:
- it requires constant active participation of the student. In order to move forward, you need to choose some action or answer a question every time.
- it allows you to give detailed feedback on any action: You can justify the preferred option with links and examples
- it allows you to move at your own pace and does not burden those who do not really like to work in a group with unnecessary communication.
Usually, they teach like this: theory → practice. If you have mastered the theory well, then you do the practice 100% or so. We have a completely different methodology. We start with a practical task that needs to be solved (and if the course suits you, then you don't know how to do it yet). Only when you have tried to solve the problem, we bring up some theory behind it. We believe that the cycle: trying to think independently → making a decision → feedback on a decision is a very effective way to master new material, especially for those who have already reached some professional level.
If you want to try the simulator format, take a free lesson. It contains questions from different areas of product management. At the same time, you can evaluate which skills you already have enough pumped, and which can be further enhanced.
- it requires constant active participation of the student. In order to move forward, you need to choose some action or answer a question every time.
- it allows you to give detailed feedback on any action: You can justify the preferred option with links and examples
- it allows you to move at your own pace and does not burden those who do not really like to work in a group with unnecessary communication.
Usually, they teach like this: theory → practice. If you have mastered the theory well, then you do the practice 100% or so. We have a completely different methodology. We start with a practical task that needs to be solved (and if the course suits you, then you don't know how to do it yet). Only when you have tried to solve the problem, we bring up some theory behind it. We believe that the cycle: trying to think independently → making a decision → feedback on a decision is a very effective way to master new material, especially for those who have already reached some professional level.
If you want to try the simulator format, take a free lesson. It contains questions from different areas of product management. At the same time, you can evaluate which skills you already have enough pumped, and which can be further enhanced.
We help by giving you a bunch of practical tasks and sharing our mistakes and experiences. We have already built so many products that with our examples we can help you formulate your area (more technical or more payment, related to ML / AI, or sales, etc.). We believe that a good PM chooses their favorite product themselves and does not need to be led by the hand.
The entire history of the simulator with comments and answers is saved. Access to the materials remains forever.
Yes, students who have successfully passed the course may generate a certificate and proudly add it to their LinkedIn profile to Licenses & Certifications, or upload it to Facebook in the Schools section.
Yet do keep in mind that upon applying to a product company, certificates do not really increase the chances of being hired, at least in our practice. If a resume mentions a certain course, then this may raise questions about what the candidate really knows right now. Therefore, you need to solve problems and develop skills, and not chase certificates. Fortunately, our courses have enough practice.
Yet do keep in mind that upon applying to a product company, certificates do not really increase the chances of being hired, at least in our practice. If a resume mentions a certain course, then this may raise questions about what the candidate really knows right now. Therefore, you need to solve problems and develop skills, and not chase certificates. Fortunately, our courses have enough practice.
You can be sure of the materials' quality and our mentors' experience. We've been teaching for many years, and we have thousands of happy PMs. Feel free to take a look at the student reviews for verification.
If you passed less than 30% of tasks and materials included the simulator you could refund your money in full.
If you passed less than 30% of tasks and materials included the simulator you could refund your money in full.
- Alex ProductDoWe hope we answered all of your questions.
Still have more? Contact us via any messenger plug-in at the bottom right, or drop us a line at support@productdo.io, and we'll be happy to assist you.