14000+
38%
★4.8/5
alumni since 2020
come from colleagues’ recommendations
average review score
19000+
PMs in our community
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Student reviews
- Just finished the course "Planning Horizons" by ProductDo. A thing to recommend, it is very well-structured and to the point. I can't wait for Monday to come, as I already know what I can apply in my work =) Thank you team for doing such a great job.TaniaSr. PM, Softwise, Israel
- Took another short course from ProductDo, the one about OKR and planning. I enjoyed the swift simulator that led me through the course and gave me some hints and recommendations for some good to-read lists. Generally, it helped refresh my knowledge and practice on some real cases.YasmineSales Manager, Novakid, Turkey
- I’m happy to share that I’ve obtained a new certification: Product planning and OKRs from ProductDo.
Great simulator based on very real practical tasks. Thanks Vladimir Kalmykov!AndreiLead Project Manager, Orangesoft, Poland - I never stop learning and am always taking courses, simulators, or higher education. Thanks to team for this information and the whole process. I enjoyed the simulation. I am sure that I will return to you for other simulators. Thank you and of course, I recommend it to all the guys.ViktorProduct Designer, ABA Bank, Cambodia
What does the simulator look like?
Who is this simulator for?
PMs eager to get plans in order
A bias towards short-term sprint plans, just like towards visionary, will not lead to anything good.
Ones preparing for PM interview
In an interview, it is immediately clear who knows only the theory and who has solved at least one case in real life.
Ones who want to think structurally
Learn to see the connection between short-term sprints, quarterly OKRs, roadmaps, mission, and vision.
Meet the Author
Vladimir Kalmykov
Current Lead Technical PM at Booking.com, Netherlands
Only a select few can tell a PM how to use the knowledge of the technical world in business. Vladimir is one of them.
- PhD in Computer Science, Former developer
- 10+ years in product management
- One of the first Tech PMs at Booking.com
- Leads a department as a manager of PMs
- Trained 1,000+ Tech PMs on various edu-platforms
- Intro Course on Udemy: 4,500 students, rated 4.5+
Simulator Program
You will face real-life situations that require product solutions in a taxi startup: prioritize your team's backlog, help junior colleagues set the right OKRs, define a vision with Principal PM.
The most important task of the shortest planning horizon is prioritizing the next sprints. In this chapter, you'll take 11 raw ideas, ask the right questions to clarify them, and prepare everything for actual prioritization.
You will learn:
→ how to ask the right questions to your user stories
→ how to prepare for spring planning
What it looks like:
→ help the tech lead prioritize the backlog by asking the right questions
→ the lesson will take from 1 to 2 hours
What students say about the lesson:
→ Ivar: "Very natural and great brain shake"
→ Yarko: "Amazing exercise. Very good scenario, it feels like a real-life project. 11 stories are perfect for the exercise"
You will learn:
→ how to ask the right questions to your user stories
→ how to prepare for spring planning
What it looks like:
→ help the tech lead prioritize the backlog by asking the right questions
→ the lesson will take from 1 to 2 hours
What students say about the lesson:
→ Ivar: "Very natural and great brain shake"
→ Yarko: "Amazing exercise. Very good scenario, it feels like a real-life project. 11 stories are perfect for the exercise"
Now that we have answered the main "difficult" questions, it's time to bring the tasks to one "currency", prioritize the tasks with the most popular impact-effort method, and plan the next 5 sprints.
You will learn:
→ how to prioritize the backlog with the most popular impact-effort method
→ what your backlog looks like in real Trello and ClickUp tools
→ what are story points and how to set them correctly
What it looks like:
→ learn to choose the right impact scores
→ work with Google Sheets template impact-effort prioritization
→ choose which tasks to take into the sprint, taking into account the velocity of the team
→ the lesson will take from 1 to 2 hours
What students say about the lesson:
→ Kris: "Very cool activity, I felt like a real PM:))) Realistic thoughtful tasks and a lot of additional information, thanks:)"
→ Alex: "It was interesting to learn how the prioritization process works in IT-giants, and what methods and tools are used"
You will learn:
→ how to prioritize the backlog with the most popular impact-effort method
→ what your backlog looks like in real Trello and ClickUp tools
→ what are story points and how to set them correctly
What it looks like:
→ learn to choose the right impact scores
→ work with Google Sheets template impact-effort prioritization
→ choose which tasks to take into the sprint, taking into account the velocity of the team
→ the lesson will take from 1 to 2 hours
What students say about the lesson:
→ Kris: "Very cool activity, I felt like a real PM:))) Realistic thoughtful tasks and a lot of additional information, thanks:)"
→ Alex: "It was interesting to learn how the prioritization process works in IT-giants, and what methods and tools are used"
To ensure that everyday activity brings PM to the right outcome, we need a compass - mid-term goals, usually set for a quarter, a semester, or a year maximum. We use the powerful Objectives and Key Results (OKR) tool to make goals formal.
You will learn:
→ why we need Objectives and Key Results at all
→ how to set the right OKRs
→ what are the most common mistakes when setting OKRs
What it looks like:
→ help Jr. PM and Marketing specialist to set goals for their projects
→ together with the Principal PM, connect the OKRs of the team, departments, and the whole company
→ the lesson will take from 1 to 3 hours
What students say about the lesson:
→ Mila: "Cool practical exercises aimed at calculations and understanding! really like it!"
→ Oleksandr: "I can't wait to put OKR into practice as soon as possible! The simulator helps a lot to streamline the information, find gaps and delve deeper into the topic"
→ Serge: "I really like the quality of additional materials"
You will learn:
→ why we need Objectives and Key Results at all
→ how to set the right OKRs
→ what are the most common mistakes when setting OKRs
What it looks like:
→ help Jr. PM and Marketing specialist to set goals for their projects
→ together with the Principal PM, connect the OKRs of the team, departments, and the whole company
→ the lesson will take from 1 to 3 hours
What students say about the lesson:
→ Mila: "Cool practical exercises aimed at calculations and understanding! really like it!"
→ Oleksandr: "I can't wait to put OKR into practice as soon as possible! The simulator helps a lot to streamline the information, find gaps and delve deeper into the topic"
→ Serge: "I really like the quality of additional materials"
A team (3-4 developers), and, moreover, a whole company (10-10,000 developers) is a very powerful force, and it must be directed in the right and aligned direction, otherwise, there is a very high probability of ending up nowhere. That's where the mission/vision tool comes in handy.
You will learn:
→ what is a vision and why a PM needs it
→ how vision differs from mission
→ how to define them for the company, department, and team
What it looks like:
→ help Principal PM set a crisp vision for teams and established companies
→ fill out a detailed vision statement template for the messenger team of a large company
→ the lesson will take about 1-2 hours
What students say about this lesson:
→ Mike: "I've always been confused about these terms, now it's clearer how one differs from the other."
You will learn:
→ what is a vision and why a PM needs it
→ how vision differs from mission
→ how to define them for the company, department, and team
What it looks like:
→ help Principal PM set a crisp vision for teams and established companies
→ fill out a detailed vision statement template for the messenger team of a large company
→ the lesson will take about 1-2 hours
What students say about this lesson:
→ Mike: "I've always been confused about these terms, now it's clearer how one differs from the other."
Now that we have dealt with the individual planning horizons (sprint planning, OKRs, vision/mission), it's time to tie them together with a few more concepts: epics, strategy & values.
You will learn:
→ how sprint planning relates to OKRs and how OKRs relate to vision
→ where epics come from
→ where product strategy is in the planning hierarchy
→ what are values and why the company needs it
What it looks like:
→ help Jr. PM move from vision heights to down-the-earth development
→ figure out the place of epics and strategy with Principal PM
→ look at the values of big companies
→ connect all 8 horizons into a neat hierarchy
→ get the template to build a Product Strategy
What students say about this lesson:
→ Helen: "Everything connected into a neat picture, thanks"
→ Kate: "I liked the connection between different levels of planning. Good examples that put everything in its place."
You will learn:
→ how sprint planning relates to OKRs and how OKRs relate to vision
→ where epics come from
→ where product strategy is in the planning hierarchy
→ what are values and why the company needs it
What it looks like:
→ help Jr. PM move from vision heights to down-the-earth development
→ figure out the place of epics and strategy with Principal PM
→ look at the values of big companies
→ connect all 8 horizons into a neat hierarchy
→ get the template to build a Product Strategy
What students say about this lesson:
→ Helen: "Everything connected into a neat picture, thanks"
→ Kate: "I liked the connection between different levels of planning. Good examples that put everything in its place."
Pricing
1 student
Solo
Start immersive, hands-on learning and accelerate your career growth.
€150 €89
or get up to 30% off with a bundle
• Start learning immediately
• 50+ practical challenges
Pay via Stripe • 50+ practical challenges
• PM checklists to use at work
• Digital certificate
• Unlimited access
2-10 students
Team
Engage your team in upskilling together and enjoy an extra 10% discount.
€150 €80
per student
• Start learning immediately
• 50+ practical challenges
Contact sales • 50+ practical challenges
• PM checklists to use at work
• Digital certificate
• Unlimited access
11+ students
Enterprise
Boost the company's growth by educating your employees on in-demand skills.
Contact Sales for pricing
• Start learning immediately
• 50+ practical challenges
Contact sales • 50+ practical challenges
• PM checklists to use at work
• Digital certificate
• Unlimited access
• Students' progress1 student
Solo
Start immersive, hands-on learning and accelerate your career growth.
$156 $93
or get up to 30% off with a bundle
• Start learning immediately
• 50+ practical challenges
Pay via Stripe • 50+ practical challenges
• PM checklists to use at work
• Digital certificate
• Unlimited access
2-10 students
Team
Engage your team in upskilling together and enjoy an extra 10% discount.
$156 $84
per student
• Start learning immediately
• 50+ practical challenges
Contact sales • 50+ practical challenges
• PM checklists to use at work
• Digital certificate
• Unlimited access
11+ students
Enterprise
Boost the company's growth by educating your employees on in-demand skills.
Contact Sales for pricing
• Start learning immediately
• 50+ practical challenges
Contact sales • 50+ practical challenges
• PM checklists to use at work
• Digital certificate
• Unlimited access
• Students' progress1 student
Solo
Start immersive, hands-on learning and accelerate your career growth.
• Start learning immediately
• 50+ practical challenges
Pay via Stripe • 50+ practical challenges
• PM checklists to use at work
• Digital certificate
• Unlimited access
11+ students
Enterprise
Boost the company's growth by educating your employees on in-demand skills.
Contact Sales for pricing
• Start learning immediately
• 50+ practical challenges
Contact sales • 50+ practical challenges
• PM checklists to use at work
• Digital certificate
• Unlimited access
• Students' progress1 student
Solo
Start immersive, hands-on learning and accelerate your career growth.
• Start learning immediately
• 50+ practical challenges
Pay via Stripe • 50+ practical challenges
• PM checklists to use at work
• Digital certificate
• Unlimited access
11+ students
Enterprise
Boost the company's growth by educating your employees on in-demand skills.
Contact Sales for pricing
• Start learning immediately
• 50+ practical challenges
Contact sales • 50+ practical challenges
• PM checklists to use at work
• Digital certificate
• Unlimited access
• Students' progress1 student
Solo
Start immersive, hands-on learning and accelerate your career growth.
• Start learning immediately
• 50+ practical challenges
Pay via Stripe • 50+ practical challenges
• PM checklists to use at work
• Digital certificate
• Unlimited access
11+ students
Enterprise
Boost the company's growth by educating your employees on in-demand skills.
Contact Sales for pricing
• Start learning immediately
• 50+ practical challenges
Contact sales • 50+ practical challenges
• PM checklists to use at work
• Digital certificate
• Unlimited access
• Students' progress1 student
Solo
Start immersive, hands-on learning and accelerate your career growth.
• Start learning immediately
• 50+ practical challenges
Pay via Stripe • 50+ practical challenges
• PM checklists to use at work
• Digital certificate
• Unlimited access
11+ students
Enterprise
Boost the company's growth by educating your employees on in-demand skills.
Contact Sales for pricing
• Start learning immediately
• 50+ practical challenges
Contact sales • 50+ practical challenges
• PM checklists to use at work
• Digital certificate
• Unlimited access
• Students' progressGet in touch
Please connect with our team and briefly describe your needs.
Simulator Bundle
Want to save on multiple simulators? Create your own bundle and unlock discounts! The more you add, the more you save:
• 2 simulators: 10% off
• 3 simulators: 15% off
• 4 simulators: 20% off
• 5 or more simulators: 30% off
Click the button below to see the final price and purchase a package.
• 2 simulators: 10% off
• 3 simulators: 15% off
• 4 simulators: 20% off
• 5 or more simulators: 30% off
Click the button below to see the final price and purchase a package.
Simulator Bundle
Want to save on multiple simulators? Create your own bundle and unlock discounts! The more you add, the more you save:
• 2 simulators: 10% off
• 3 simulators: 15% off
• 4 simulators: 20% off
• 5 or more simulators: 30% off
Click the button below to see the final price and purchase a package.
• 2 simulators: 10% off
• 3 simulators: 15% off
• 4 simulators: 20% off
• 5 or more simulators: 30% off
Click the button below to see the final price and purchase a package.
Want to increase your discount up to 30%?
Create a bundle of 5+ courses and get the maximum discount — 30% off
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Frequently Asked Questions
Highlight business impact: Explain how AI-prototyping knowledge will help you build smarter products that solve real customer problems and drive growth.
Emphasize upskilling ROI: Show that investing in your skills now means faster delivery, better decisions, and fewer costly mistakes down the road.
Connect to company goals: Align the course benefits with your company’s strategy, whether it’s innovation, efficiency, or entering new markets.
Stress team advantage: Point out how your new AI-prototyping skills will uplift your whole team’s expertise and collaboration.
Assure minimal downtime: Reassure your employer the course is hands-on, flexible, and won’t disrupt your current workload.
Simplify payment: Let them know we can issue an invoice if needed, making the process easy for company reimbursement.
Contact Sales
Emphasize upskilling ROI: Show that investing in your skills now means faster delivery, better decisions, and fewer costly mistakes down the road.
Connect to company goals: Align the course benefits with your company’s strategy, whether it’s innovation, efficiency, or entering new markets.
Stress team advantage: Point out how your new AI-prototyping skills will uplift your whole team’s expertise and collaboration.
Assure minimal downtime: Reassure your employer the course is hands-on, flexible, and won’t disrupt your current workload.
Simplify payment: Let them know we can issue an invoice if needed, making the process easy for company reimbursement.
Contact Sales
The cases are really real and reflect the diversity of products in the industry: not everyone has a "website" or a "store". In the "Fundamentals" course, we cover the clothes rental start-up; in the "Tech for PM" simulator, we will look at a taxi ordering app (like Uber), a music service (like Spotify), and a food delivery app. In the simulator "A/B testing" we will dive into experiments on the Meditation service, and in "Product Discovery" we will analyze the business of renting clothes.
The more cases you solve (and not just read/watch), the more experienced a product manager you become. There is no other way.
The more cases you solve (and not just read/watch), the more experienced a product manager you become. There is no other way.
One of the distinctive features of ProductDo is that all our courses are packaged in a simulator format. We can say that this is an important element of our product vision. The simulator as a learning tool has many wonderful properties:
- it requires constant active participation of the student. In order to move forward, you need to choose some action or answer a question every time.
- it allows you to give detailed feedback on any action: You can justify the preferred option with links and examples
- it allows you to move at your own pace and does not burden those who do not really like to work in a group with unnecessary communication.
Usually, they teach like this: theory → practice. If you have mastered the theory well, then you do the practice 100% or so. We have a completely different methodology. We start with a practical task that needs to be solved (and if the course suits you, then you don't know how to do it yet). Only when you have tried to solve the problem, we bring up some theory behind it. We believe that the cycle: trying to think independently → making a decision → feedback on a decision is a very effective way to master new material, especially for those who have already reached some professional level.
If you want to try the simulator format, take a free lesson. It contains questions from different areas of product management. At the same time, you can evaluate which skills you already have enough pumped, and which can be further enhanced.
- it requires constant active participation of the student. In order to move forward, you need to choose some action or answer a question every time.
- it allows you to give detailed feedback on any action: You can justify the preferred option with links and examples
- it allows you to move at your own pace and does not burden those who do not really like to work in a group with unnecessary communication.
Usually, they teach like this: theory → practice. If you have mastered the theory well, then you do the practice 100% or so. We have a completely different methodology. We start with a practical task that needs to be solved (and if the course suits you, then you don't know how to do it yet). Only when you have tried to solve the problem, we bring up some theory behind it. We believe that the cycle: trying to think independently → making a decision → feedback on a decision is a very effective way to master new material, especially for those who have already reached some professional level.
If you want to try the simulator format, take a free lesson. It contains questions from different areas of product management. At the same time, you can evaluate which skills you already have enough pumped, and which can be further enhanced.
We help by giving you a bunch of practical tasks and sharing our mistakes and experiences. We have already built so many products that with our examples we can help you formulate your area (more technical or more payment, related to ML / AI, or sales, etc.). We believe that a good PM chooses their favorite product themselves and does not need to be led by the hand.
The entire history of the simulator with comments and answers is saved. Access to the materials remains forever.
Yes, students who have successfully passed the course may generate a certificate and proudly add it to their LinkedIn profile to Licenses & Certifications, or upload it to Facebook in the Schools section.
Yet do keep in mind that upon applying to a product company, certificates do not really increase the chances of being hired, at least in our practice. If a resume mentions a certain course, then this may raise questions about what the candidate really knows right now. Therefore, you need to solve problems and develop skills, and not chase certificates. Fortunately, our courses have enough practice.
Yet do keep in mind that upon applying to a product company, certificates do not really increase the chances of being hired, at least in our practice. If a resume mentions a certain course, then this may raise questions about what the candidate really knows right now. Therefore, you need to solve problems and develop skills, and not chase certificates. Fortunately, our courses have enough practice.
You can be sure of the materials' quality and our mentors' experience. We've been teaching for many years, and we have thousands of happy PMs. Feel free to take a look at the student reviews for verification.
If you passed less than 30% of tasks of the simulator you could refund your money in full.
If you passed less than 30% of tasks of the simulator you could refund your money in full.
- Alex ProductDoWe hope we answered all of your questions.
Still have more? Contact us via any messenger plug-in at the bottom right, or drop us a line at support@productdo.io, and we'll be happy to assist you.