If you want to work confidently with analytics and metrics and get product insights from data, practice on real cases that are solved daily by a PM in a large international company.
Basic Analytics
for Product Managers
Hands-on course
Working with metric trees
Cases with real data
Course duration:
8 hours
8 hours
14000+
38%
★4.8/5
alumni since 2020
come from colleagues’ recommendations
average review score
19000+
PMs in our community
trusted by:
Student Reviews
This is my third course from Product Do. I started with basic and TechPM, and continued with Data-Driven PM. As always, they offer practical knowledge, no water. Practice on simulators is a very valuable thing. By its specifics, I work more with web analytics and the course allowed me to expand and structure my understanding of product analytics and the tools used.
An excellent course for practicing Product Analysts. Evening seminars with ML and analytics experts were among the most useful when it was possible to discuss NSM (North Star Metric) together with a group. Simulators and Mixpanel helped to try out new knowledge in practice and fill bumps. After the course, the desire to dive into Big Data and manage it has become much greater.
An excellent course for PMs who want to improve their analytics skills. A lot of practice and real cases. After the course, I got a systematic approach to product analytics, life will never be the same:) It will be especially cool for those who did not get the data themselves and did the analyses only in Excel.
For me, Product Do products are the training of a "healthy person" (not a smoker). The theory is always given concisely and deepens in the process of real tasks. The content itself is based on the realities of different companies, not ideal conditions disconnected from reality and quotes from books. I can advise new participants to reserve time for the timely completion of all tasks, and immersion in additional materials. Then the effect will be maximum!
The ProductDo platform is a godsend. In the world of information saturation, it is difficult to find something like this today. The content of the course, the presentation, and the form reveal the given topic as much as possible: clear, clear, and sustained. The interactive simulator really brings you closer to the essence of the PM's work and the style of communication in real life. The level of detail impressed and inspired me. This, by the way, is another huge bonus. At the end of the course, there is a sense of clarity, a more holistic understanding of the system and its role in it, and, as a bonus, a desire to move forward and practice new techniques in real life. After completing the course, I have significantly improved the area related to metrics on my current project. ProductDo do an excellent job, nurturing specialists of their profile, and at the same time cultivating a love for this process. I was inspired to take another course in my specialty: I want to restructure the features of the PM role. I am sure that the picture will eventually be wide and complete. I highly recommend it. Have fun doing everything!
I figured out the pyramid of metrics, drew the problems of the average in my head, and justified why it is necessary to segment users. I wrote down some new visualizations, which were brought to working dashboards. Thanks to the exercises of the course, I began to use schemes more often in my work and I noticed that they help me think more logically.
Many thanks to the guys from Product Do Andrey and Kostya! I took a course for Data-Driven PMs with them. Course design: style. The simulation lessons are well written, there are hints and comments on why the authors offer such solutions. In general, I am super-pleased with the acquaintance with the ProductDo team, I like that the course is not much promoted, a kind of chamber class, but with a strong team. As for practice, in my work tasks, I even looked at my notes and returned to some lessons. I recommend the course to PMs who have already worked with metrics and analytics, there will be no general presentation and introductory lectures here, we immediately solve cases;)
A great course to get a boost in the direction of becoming a real Data-driven PM. Now, when solving product tasks, I know how to look at the data and which data to look at. For me, the combination of live webinars and practical tasks in the simulator became ideal for maximum perception of the material. A cool bonus was a huge number of links to very useful articles and resources. Thank you very much to Andrew and Kostya, you are great professionals!
The coolest thing I found in this course is a section with funnels, a hierarchy of metrics. There were a lot of different pieces of information from some articles and experiences in my head, but the course supplemented it all with cool examples and helped to sort it all out so that knowledge could be applied in practice.
From the point of view of practical application, I have already managed to apply the part with the hierarchy of metrics, which helped to better build the structure and priorities of the product line.
From the point of view of practical application, I have already managed to apply the part with the hierarchy of metrics, which helped to better build the structure and priorities of the product line.
A look from the outside from someone who understands the technical part more than the product part. There is a lot of practice, we managed to apply the theory being studied. It was very cool that you could give an example of your project and disassemble it in class. We have clearly figured out where the data comes from in order to count metrics, build a system from them, and analyze work on the product. The block that impressed me the most was the metric trees. Now I can build metric trees, find faster metrics to evaluate changes, and also understand the cost of using them.
I work in a related field as a Project Manager, but in the past, I was a Business/System Analyst. Since the company is small, I often perform Product Owner tasks on a number of projects. I want to do my job better and bring cool ideas to the team. This was the reason for the course. Data-Driven PM is my first course with ProductDo and my first introduction to what a Product Owner should do in large companies. This course is about the practice of defining and collecting metrics, and working with various programs for their analysis.
The simulator will help to...
Reach a new level of projects and income
The ability to work with product analytics and independently answer questions using data is an important skill in career development. The median salary of a Data-Driven PM in the USA is $10,000 per month.
Quick start in the profession
If you are a Developer, Project Manager, Marketer, or other IT Specialist, this course will teach you how to work with product metrics, help you pass an#nbsp interview, and solve everyday product tasks.
Find a job in an international IT company
"Strong analytical skills"
is one of the most frequently mentioned skills in the vacancies of large international companies.
is one of the most frequently mentioned skills in the vacancies of large international companies.
What does the simulator look like?
How You'll Become a PM Powerhouse
Product Manager
Data-Driven PM
Owns Mixpanel, extracts data, builds dashboards
Asks the right questions and finds insights in the data
Does not let chance fool them
Confidently builds metric trees
I've heard something about data analysis
Speaks with the analyst in different languages
Knows about CTR and MAU
Makes decisions based on data
Remembers the basic concepts of statistics
Makes decisions based on vision and intuition
Meet the Authors
- Andrew MendeSenior ML Product Manager
Booking.com Netherlands- Master of Business Administration (MBA)
- 13 years in Product Management
- Trained 1,000+ PMs on various edu-platforms
- Analytics
- A/B tests
- ML for PMs
- Konstantin GrabarSenior Product Manager
Flo- 10+ years in Product Management
- Developer and Data analyst in the past
- Created and launched A/B test system in Flo
- Data
- A/B Tests
- Platform Products
Course Program
10−15 hours of training
depends on experience
depends on experience
Learning from the live application "Viditation": solve cases with real data. Tasks are set by CEO, analytics and other fellow characters who help you with the solutions.
We focus on practice in order to confidently own the tools and use the acquired analytical skills in work (or when applying for a job).
Why it is important:
Product development is impossible without the use of product analytics. It's not enough to know metrics, you need to solve real cases and touch analytics systems with your own hands.
What it looks like:
You will learn:
What do students say about the lesson:
Average passage time: 1-2 hours.
Product development is impossible without the use of product analytics. It's not enough to know metrics, you need to solve real cases and touch analytics systems with your own hands.
What it looks like:
- We analyze the theory on the simulator and immediately practice.
- We learn what kinds of analytical systems are available and why to use them. We are consciously not attached to any one analytics system.
- We solve cases in the Mixpanel product analytics system.
You will learn:
- How to work with Mixpanel and other similar systems.
What do students say about the lesson:
- Alevtina: "I liked that the logic of reasoning on the analysis and solution of the problem is explained."
- Inna: "The simulator is super. The interactive format works great, the tasks are clearly set, the questions are very relevant, they make you think, and most importantly, you study the tool and theory in practice. So cool!"
- Dilara: "An exciting start! Thank you. I want to move on. It seems to be simple, but there are always nuances. It's good that there are links to reports to understand your goals :)"
Average passage time: 1-2 hours.
Why it is important:
Metrics are often referred to as some “flat” quantity that has only a certain numerical value. But in fact, each metric is unique. It is important for us to understand how they are formed and “distributed” in terms of data as this directly affects the quality of decisions made.
What it looks like:
You will learn:
What do students say about the lesson:
Average passage time: 1-2 hours.
Metrics are often referred to as some “flat” quantity that has only a certain numerical value. But in fact, each metric is unique. It is important for us to understand how they are formed and “distributed” in terms of data as this directly affects the quality of decisions made.
What it looks like:
- We will give you the necessary theoretical part about popular metric distributions.
- You will learn from theoretical examples and practical cases, and you will be able to apply this knowledge in real work.
You will learn:
- What is the distribution of the metric, what it affects, and, most importantly, how to use it.
- How different types of metrics affect the result.
What do students say about the lesson:
- Ekaterina: "In general, it is interesting and a bit difficult! It was not easy to find how to calculate % of payments less than 50 euros, I counted it in my mind as a result."
- Anton: "I feel more confident with Mixpanel. Good tasks to think about."
- Alevtina: "Liked it: 1. Solve specific, practical cases and tasks. 2. The choice of data-based monetization (a useful case). 3. The opportunity to play with the Mixpanel interface."
Average passage time: 1-2 hours.
Why it is important:
Every PM is faced with the task of choosing the appropriate metrics for their product and creating a certain system of working with them. This lesson will cover the entire funnel of working with the user entirely, starting with attracting new users and ending with their monetization.
What it looks like:
You will learn:
Average passage time: 1-2 hours.
Every PM is faced with the task of choosing the appropriate metrics for their product and creating a certain system of working with them. This lesson will cover the entire funnel of working with the user entirely, starting with attracting new users and ending with their monetization.
What it looks like:
- We will look at the most popular metrics for various products.
- You will solve real cases on real data, again, using Mixpanel.
You will learn:
- What are AARRR "pirate metrics" and how to use them.
- How to count LTV and evaluate whether it is good or bad.
- How to work with cohorts, calculate Retention Rate and other metrics in the cohort analysis.
Average passage time: 1-2 hours.
Why it is important
Most of the time, the product manager works with various variations of funnels and conversions. The ability to build and analyze funnels, as well as segment the results to find the truth, is perhaps the main tool for the PM.
What it looks like
You will learn:
What our students say about the lesson:
Average passage time: 1-2 hours.
Most of the time, the product manager works with various variations of funnels and conversions. The ability to build and analyze funnels, as well as segment the results to find the truth, is perhaps the main tool for the PM.
What it looks like
- The simulator immerses you in absolutely real situations in which you need to solve cases for optimizing onboarding.
- All cases are solved through Mixpanel. We get real experience by applying new skills.
You will learn:
- How to get insights by comparing different groups of users.
- How to work with funnels and conversions.
- How to analyze insights about funnels and conversions.
What our students say about the lesson:
- Dilara: "Awesome lesson! I especially liked seeing my mistakes: when it doesn't work out, I'm ready to argue, write to Andrey that everything is broken and why don't you specify the date range right away?! :) haha. In fact, through these errors, I am pumped in analytics and mastering Mixpanel. Thank you that everything is not so obvious."
- Ivan: "The simulator with funnels made me sweat. Mega useful!"
Average passage time: 1-2 hours.
Why it is important
Metrics do not exist in isolation. They are interconnected, and sometimes even predict each other's behavior, forming a unified system of metrics. Top products can build such hierarchical systems for their products and understand how they work.
What it looks like:
Again, we solve practical cases: we will analyze the various subtleties of working with metric systems.
You will learn:
What our students say about the lesson:
Average passage time: 1-2 hours.
Metrics do not exist in isolation. They are interconnected, and sometimes even predict each other's behavior, forming a unified system of metrics. Top products can build such hierarchical systems for their products and understand how they work.
What it looks like:
Again, we solve practical cases: we will analyze the various subtleties of working with metric systems.
You will learn:
- What kinds of metric systems exist.
- How not to drown in thousands of events and dozens of metrics.
- How to see the big picture.
- What is correlation and how it is different from causation.
What our students say about the lesson:
- Inna: "Much of a theory but just in a good manageable size to complete in 1 day. Inspiring and useful!"
- Max: "Thank you for an interesting lesson. Very useful and non-obvious details about metrics."
- Maxim: "It would be cool to get a summary of the suggested articles. I don't have time to read them, but it's very interesting."
Average passage time: 1-2 hours.
Why it is important:
Continuing from the previous lesson, we delve into the topic of building what is known as "metrics trees." This is an extremely important skill for every product manager as it enables you to strategically prioritize development, choose the right metrics, and understand the boundaries of your product's responsibility and your team's.
What it looks like:
You will learn:
What our students say about the lesson:
→ Svetlana: "The material is easy to grasp since we already covered the basics of NSMs, funnels, and metric hierarchy in previous lessons."
→ Daniel: "They did a really cool presentation of the tree, especially regarding A/B tests (not just typical business tasks). A real thumbs up."
Average passage time: 1-2 hours.
Continuing from the previous lesson, we delve into the topic of building what is known as "metrics trees." This is an extremely important skill for every product manager as it enables you to strategically prioritize development, choose the right metrics, and understand the boundaries of your product's responsibility and your team's.
What it looks like:
- We provide examples of North Star Metrics and metrics trees for top international companies.
- We break down step-by-step how to build these trees and select the right metrics for the business.
- We provide a wealth of additional reference material for further study.
You will learn:
- Which metrics are best to choose as NSMs.
- Why some metrics are more sensitive than others.
- How choosing the right and wrong metrics impacts achieving quarterly goals.
What our students say about the lesson:
→ Svetlana: "The material is easy to grasp since we already covered the basics of NSMs, funnels, and metric hierarchy in previous lessons."
→ Daniel: "They did a really cool presentation of the tree, especially regarding A/B tests (not just typical business tasks). A real thumbs up."
Average passage time: 1-2 hours.
Why it is important:
When you look at the graph, it's very easy to draw the wrong conclusions and fall under one of the cognitive errors. In this lesson, we will talk about how a PM can better interpret data and avoid popular traps in analysis.
What it looks like:
You will learn:
What our students say about the lesson:
→ Julia: "Super that there was a summary at the end and all the useful resources mentioned earlier are provided."
→ Irina: "I liked the convergence of metrics, how to understand that it is impossible to draw an unambiguous conclusion according to the data."
→ Aijamal: "I liked the way analytics can be manipulated the most."
→ Karina: "Cognitive distortion is a very powerful thing! Thanks for the lesson with traps :) And I drew a lot of pleasure from calculations and mentioning of Dopesick."
Average passage time: 1-2 hours.
When you look at the graph, it's very easy to draw the wrong conclusions and fall under one of the cognitive errors. In this lesson, we will talk about how a PM can better interpret data and avoid popular traps in analysis.
What it looks like:
- We analyze examples of real companies, markets, and trends in which it is very easy to fall into a trap.
- We see what the confidence intervals of metrics are and how to calculate them.
- Practical tasks in the simulator, theory, and additional materials are adapted for Product Managers without mathematical education.
You will learn:
- How data sometimes makes us do stupid things.
- Typical errors in data interpretation and incorrect work with trends.
What our students say about the lesson:
→ Julia: "Super that there was a summary at the end and all the useful resources mentioned earlier are provided."
→ Irina: "I liked the convergence of metrics, how to understand that it is impossible to draw an unambiguous conclusion according to the data."
→ Aijamal: "I liked the way analytics can be manipulated the most."
→ Karina: "Cognitive distortion is a very powerful thing! Thanks for the lesson with traps :) And I drew a lot of pleasure from calculations and mentioning of Dopesick."
Average passage time: 1-2 hours.
Price
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$477 $290
or get up to 30% off with a bundle
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Buy via stripe • 6 simulator lessons
• Digital certificate
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2-10 students
Team
Engage your team in upskilling together and enjoy an extra 10% discount.
$477 $261
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Contact sales • 6 simulator lessons
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11+ students
Enterprise
Boost the company's growth by educating your employees on in-demand skills.
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Contact sales • 6 simulator lessons
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• Students' progress1 student
Solo
Start immersive, hands-on learning and accelerate your career growth.
• Start learning immediately
• 6 simulator lessons
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• Digital certificate
• Unlimited access
11+ students
Enterprise
Boost the company's growth by educating your employees on in-demand skills.
Contact Sales
• Start learning immediately
• 6 simulator lessons
Contact sales • 6 simulator lessons
• Digital certificate
• Unlimited access
• Students' progress1 student
Solo
Start immersive, hands-on learning and accelerate your career growth.
• Start learning immediately
• 6 simulator lessons
Buy via stripe • 6 simulator lessons
• Digital certificate
• Unlimited access
11+ students
Enterprise
Boost the company's growth by educating your employees on in-demand skills.
Contact Sales
• Start learning immediately
• 6 simulator lessons
Contact sales • 6 simulator lessons
• Digital certificate
• Unlimited access
• Students' progress1 student
Solo
Start immersive, hands-on learning and accelerate your career growth.
• Start learning immediately
• 6 simulator lessons
Buy via stripe • 6 simulator lessons
• Digital certificate
• Unlimited access
11+ students
Enterprise
Boost the company's growth by educating your employees on in-demand skills.
Contact Sales
• Start learning immediately
• 6 simulator lessons
Contact sales • 6 simulator lessons
• Digital certificate
• Unlimited access
• Students' progress1 student
Solo
Start immersive, hands-on learning and accelerate your career growth.
• Start learning immediately
• 6 simulator lessons
Buy via stripe • 6 simulator lessons
• Digital certificate
• Unlimited access
11+ students
Enterprise
Boost the company's growth by educating your employees on in-demand skills.
Contact Sales
• Start learning immediately
• 6 simulator lessons
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• Unlimited access
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Frequently Asked Questions
There is no need to prepare for the course. We give an introductory theory and tasks with a gradual increase in complexity. The simulator teaches the basic understanding of product analytics that a Product Manager needs to build successful products.
In this course, we are looking at a very specific area of knowledge - basic analytics for a PM. This knowledge by itself will not make you a super-specialist, but you will just know one piece of knowledge. It's like building the powerful engine of a car that doesn't have wheels yet: there's nothing to drive on, but at the same time, the engine is waiting in the wings.
Therefore, we recommend that very beginners go through The Fundamentals of Product Management simulator in parallel. There are a lot of basic materials on product management and they are relatively simple. And a specialist who pumps complex necessary disciplines grows much faster than others. They immediately plunge into real tasks without simplification.
Therefore, we recommend that very beginners go through The Fundamentals of Product Management simulator in parallel. There are a lot of basic materials on product management and they are relatively simple. And a specialist who pumps complex necessary disciplines grows much faster than others. They immediately plunge into real tasks without simplification.
If you practice for half an hour or an hour a day, then it will take about 15-20 days. The pleasure can be stretched by thinking over the cases for a long time and reading the additional materials. Meanwhile, the simulator will be here for you.
Well, no: they are generated, but you can't tell them from the real ones!
Highlight business impact: Explain how AI-prototyping knowledge will help you build smarter products that solve real customer problems and drive growth.
Emphasize upskilling ROI: Show that investing in your skills now means faster delivery, better decisions, and fewer costly mistakes down the road.
Connect to company goals: Align the course benefits with your company’s strategy, whether it’s innovation, efficiency, or entering new markets.
Stress team advantage: Point out how your new AI-prototyping skills will uplift your whole team’s expertise and collaboration.
Assure minimal downtime: Reassure your employer the course is hands-on, flexible, and won’t disrupt your current workload.
Simplify payment: Let them know we can issue an invoice if needed, making the process easy for company reimbursement.
Contact Sales
Emphasize upskilling ROI: Show that investing in your skills now means faster delivery, better decisions, and fewer costly mistakes down the road.
Connect to company goals: Align the course benefits with your company’s strategy, whether it’s innovation, efficiency, or entering new markets.
Stress team advantage: Point out how your new AI-prototyping skills will uplift your whole team’s expertise and collaboration.
Assure minimal downtime: Reassure your employer the course is hands-on, flexible, and won’t disrupt your current workload.
Simplify payment: Let them know we can issue an invoice if needed, making the process easy for company reimbursement.
Contact Sales
The cases are really real and reflect the diversity of products in the industry: not everyone has a "website" or a "store". In the "Fundamentals" course, we cover the clothes rental start-up; in the "Tech for PM" simulator, we will look at a taxi ordering app (like Uber), a music service (like Spotify), and a food delivery app. In the simulator "A/B testing" we will dive into experiments on the Meditation service, and in "Product Discovery" we will analyze the business of renting clothes.
The more cases you solve (and not just read/watch), the more experienced a product manager you become. There is no other way.
The more cases you solve (and not just read/watch), the more experienced a product manager you become. There is no other way.
One of the distinctive features of ProductDo is that all our courses are packaged in a simulator format. We can say that this is an important element of our product vision. The simulator as a learning tool has many wonderful properties:
- it requires constant active participation of the student. In order to move forward, you need to choose some action or answer a question every time.
- it allows you to give detailed feedback on any action: You can justify the preferred option with links and examples
- it allows you to move at your own pace and does not burden those who do not really like to work in a group with unnecessary communication.
Usually, they teach like this: theory → practice. If you have mastered the theory well, then you do the practice 100% or so. We have a completely different methodology. We start with a practical task that needs to be solved (and if the course suits you, then you don't know how to do it yet). Only when you have tried to solve the problem, we bring up some theory behind it. We believe that the cycle: trying to think independently → making a decision → feedback on a decision is a very effective way to master new material, especially for those who have already reached some professional level.
If you want to try the simulator format, take a free lesson. It contains questions from different areas of product management. At the same time, you can evaluate which skills you already have enough pumped, and which can be further enhanced.
- it requires constant active participation of the student. In order to move forward, you need to choose some action or answer a question every time.
- it allows you to give detailed feedback on any action: You can justify the preferred option with links and examples
- it allows you to move at your own pace and does not burden those who do not really like to work in a group with unnecessary communication.
Usually, they teach like this: theory → practice. If you have mastered the theory well, then you do the practice 100% or so. We have a completely different methodology. We start with a practical task that needs to be solved (and if the course suits you, then you don't know how to do it yet). Only when you have tried to solve the problem, we bring up some theory behind it. We believe that the cycle: trying to think independently → making a decision → feedback on a decision is a very effective way to master new material, especially for those who have already reached some professional level.
If you want to try the simulator format, take a free lesson. It contains questions from different areas of product management. At the same time, you can evaluate which skills you already have enough pumped, and which can be further enhanced.
We help by giving you a bunch of practical tasks and sharing our mistakes and experiences. We have already built so many products that with our examples we can help you formulate your area (more technical or more payment, related to ML / AI, or sales, etc.). We believe that a good PM chooses their favorite product themselves and does not need to be led by the hand.
The entire history of the simulator with comments and answers is saved. Access to the materials remains forever.
Yes, students who have successfully passed the course may generate a certificate and proudly add it to their LinkedIn profile to Licenses & Certifications, or upload it to Facebook in the Schools section.
Yet do keep in mind that upon applying to a product company, certificates do not really increase the chances of being hired, at least in our practice. If a resume mentions a certain course, then this may raise questions about what the candidate really knows right now. Therefore, you need to solve problems and develop skills, and not chase certificates. Fortunately, our courses have enough practice.
Yet do keep in mind that upon applying to a product company, certificates do not really increase the chances of being hired, at least in our practice. If a resume mentions a certain course, then this may raise questions about what the candidate really knows right now. Therefore, you need to solve problems and develop skills, and not chase certificates. Fortunately, our courses have enough practice.
You can be sure of the materials' quality and our mentors' experience. We've been teaching for many years, and we have thousands of happy PMs. Feel free to take a look at the student reviews for verification.
If you passed less than 30% of tasks of the simulator you could refund your money in full.
If you passed less than 30% of tasks of the simulator you could refund your money in full.
- Alex ProductDoWe hope we answered all of your questions.
Still have more? Contact us via any messenger plug-in at the bottom right, or drop us a line at support@productdo.io, and we'll be happy to assist you.