Product Strategy

We start by defining when strategy is actually needed, how it shapes product team execution, and how it aligns the broader organization. Can a well-crafted strategy reduce alignment overhead, clarify goals, and make priorities obvious to everyone?

You’ll learn to:

• Use strategy as a prioritization tool
• See logical connections across different parts of a strategy

What it looks like:

• Analyze a real product strategy
• Help a team set goals based on that strategy
• Adjust parts of the strategy and see how team goals and priorities shift

Lesson time: under 1 hour

We break down a real case from a successful tech company to understand how to structure a strategy presentation. Then you’ll build slides for a new product strategy.

You’ll learn to:

• Choose the right strategy format
• Define key sections of a strategy
• Distinguish strong vs. weak narratives

What it looks like:

• Review YouTube’s early product strategy with a Principal PM
• Select the right slides for a new intercity bus ticketing platform

We go deep into problem definition — a core skill for any product strategy.

You’ll learn to:

• Separate problems from solutions
• Segment users effectively
• Define segments with clear attributes
• Describe real user situations where problems occur

What it looks like:

• Help a junior PM clarify the problem behind a feature
• Give feedback on another PM’s problem definition
• Define a user problem for a new product

You’ll use user insights to build a measurable view of the opportunity.

You’ll learn to:

• Balance clarity with rigor in sizing
• Tie opportunity to users and their problems
• Translate behavioral metrics into business impact

What it looks like:

• Evaluate a consulting report
• Help an intern estimate market size
• Use benchmarks to refine assumptions
• Build a final opportunity assessment for a new product

How do you describe a solution when discovery hasn’t even started and many details are still unknown?

You’ll learn to:

• Identify dependencies across teams and external systems
• Apply Amazon’s Working Backwards principle
• Choose the right level of technical detail

What it looks like:

• Help a junior PM clearly explain their feature
• Co-create a product slide with another team
• Describe a new product based on incomplete inputs

Once the strategy is validated, it’s time to define how the team will execute.

You’ll learn to:

• Choose the right level of granularity (sprints, quarters, years)
• Focus on outcomes, not output
• Define clear goals for each stage

What it looks like:

• Review YouTube’s early roadmap presented to investors
• Build a roadmap for a feature in a ticketing platform
• Plan an experimental feature rollout
• Define key milestones for launching a new product

Time to apply everything you’ve learned in a full case.

What it looks like:

• Work with raw inputs from multiple teams
• Separate signal from noise
• Build a complete product strategy document

Highlight business impact: Explain how AI-prototyping knowledge will help you build smarter products that solve real customer problems and drive growth.
Emphasize upskilling ROI: Show that investing in your skills now means faster delivery, better decisions, and fewer costly mistakes down the road.
Connect to company goals: Align the course benefits with your company’s strategy, whether it’s innovation, efficiency, or entering new markets.
Stress team advantage: Point out how your new AI-prototyping skills will uplift your whole team’s expertise and collaboration.
Assure minimal downtime: Reassure your employer the course is hands-on, flexible, and won’t disrupt your current workload.
Simplify payment: Let them know we can issue an invoice if needed, making the process easy for company reimbursement.

Contact Sales

No, as the AI ​​code becomes more complex, it will require more attention and effort, and you will have to decide whether you are ready to be a PM and part-time programmer (unlikely). And then you will hit the ceiling of complexity. Moreover, the work of attracting users has not gone away; how will they find out about your brilliant product?

So the empire will have to wait, but already today AI allows a) to quickly present ideas by simulating complex processes and b) to build medium-complexity full stack products (e.g., a personal budget system integrated with payments integration) independently.

To complete the full course, you need around ~40$ in the Replit AI tool. If you don't have the Replit Core plan yet, get the $40 (35€) off coupon (in the pricing section). Already have an account? Then leave the coupon as is, allowing us to keep fair prices for other students.

This is a live bootcamp led by the author (Lead PM Booking. com) from time to time. It consists of two simulators ("Technical Foundations for PMs" and "AI-prototyping for PMs" ) and 4 practical live workshops on top.

Choose this option if you want to combine hands-on practice with group workshops led by the expert and solve additional use cases.

There are many AI-building tools on the market: Loveable, Bolt, V0, etc. Don't waste time choosing the best: once you understand the approach, you can easily create with any tool you prefer.

You can also read a comparison between the tools we did here. Long story short, Replit is the most rounded tool for full-stack vibe-coding we need.

Yes, the course is designed for those leaders who know nothing about tech. We will tell you about the basic concepts that a leader (not a programmer!) needs in practice to create prototypes from scratch.

Yes! If you are a designer, you can learn how to turn your ideas into working prototypes.
If you are a budding entrepreneur, you can take your first steps without a team at all.
And if you are from another role, then come see what modern technologies are capable of.

In this course, we are looking at a very specific area of ​​knowledge - AI prototyping. By themselves (without a background), they will not make you a super specialist, but at the same time, they will not go anywhere; you will simply know one piece of knowledge. It is like building a powerful engine for a car that does not yet have wheels: there is nothing to drive on, but at the same time, the engine is waiting for its time.

Therefore, we recommend that complete beginners take the basic course in parallel with special courses: There are a lot of basic materials and they are relatively simple, and a specialist who immediately masters the necessary (complex) disciplines will grow much faster than others, because he is immediately immersed in real (and not simplified) tasks.

No, the simulator and additional materials will be available to you forever, so go at your own pace. Please note that, as in life, you cannot go back and "live" the task again: all your progress will be preserved in its original form.

If you practice for 30 to 60 minutes a day, then it will take about 5-7 days. But rest assured you’ll be too busy having fun as you take your time to analyze and creatively solve the problems in the simulator.

You can be sure of the materials' quality and our mentors' experience. We've been teaching for many years, and we have thousands of happy PMs. Feel free to take a look at the student reviews for verification.

If you passed less than 30% of tasks and materials included the simulator you could refund your money in full.